Controversial broadcaster Alan Jones is reportedly losing his $250,000 sponsored Mercedes-Benz, with the car dealer vowing to never again support him or his radio station again.
Mercedes-Benz Australia-Pacific has cancelled all radio advertising with Macquarie Radio's 2GB as the fallout continues over Jones's comments at a Sydney University Liberal Club dinner that Prime Minister Julia Gillard's father 'died of shame' because of his daughter's 'lies'.
The car company's corporate communications manager, David McCarthy, says Mercedes-Benz has demanded Jones return the black 2012 S-Class given to him as part of his sponsorship deal.
'We want the car back, the deal is cancelled, it is over,' Mr McCarthy told News Limited.
'We were appalled and shocked at the lack of respect (Jones's comments) expressed.'
Mercedes-Benz has given Jones until October 31 to return the vehicle, Mr McCarthy said.
A Macquarie Radio spokesman declined to comment.