Two Cambridge University graduates have paid off their combined $80,000 of student debts in the space of one year by selling advertising on their faces.
Reuters reports 22-year-old Ross Harper and 23-year-old Ed Moyse launched the 'Buy My Face' website last October to sell their faces as a canvas for companies to advertise.
The pair says they purchased $160 worth of paint and began contacting small companies offering to paint their faces with the company's logo and upload photos on their website.
The photos drew much on Facebook and Twitter and soon attracted the attention of much larger companies.
'I mean we always thought it could work , that's why we ere doing it in the first place, but we were really, really surprised it took off in the way that it did and its spread across the world like it did, we didn't expect that and it surpassed our expectations in that area,' Mr Harper told Reuters.
Over the year-long campaign the men lent their faces to more than 150 companies while the website attracted around 20,000 visitors a month.
Now debt free, the graduates are planning the launch of a new Smartphone app called 'Guess my Picture' and hope their exploits encourage other students to get creative.
'What Ed and I really hope to do is perhaps inspire other young people to just give it a go because now the job market is really difficult, now is the best time, the perfect time if you've got an idea ..just try it out because what are the other options I suppose,' Mr Harper told Reuters.