For the first time in nearly 35 years, Los Angeles' iconic Hollywood sign is getting a much-needed restoration.
Funded by the The Hollywood Sign Trust, organisers told US news site ABCnews.com the makeover will be 'the most extensive refurbishing effort' since the sign was erected in 1923.
It's expected the project will take about 10 weeks to complete and will require over 1000 litres of paint.
Perched on Santa Monica Mountains' Mount Lee, the sign was built in 1923 and until 1949 it read Hollywoodland.
In 1978 the sign was demolished and the new billboard introduced.
Previous paint jobs, the most recent in 2005, have cost the trust about $21,000